Transport for NSW
The goal…
Get school leavers
Who are looking for paid training and employment
To kick-start their career with Transport for NSW
By applying for a traineeship or apprenticeship position in regional NSW.
An amazing career expo with loads of vendors and soooooo much information – but what then?
With decision paralysis a common side-effect of information overload, we helped TfNSW provide interested school leavers with collateral specific to their needs.
- Written and visual cues simplified messaging
- Segmented communications – from the overarching career pathways to specific collateral for each certification or program – reduced information overwhelm
- And clear information about the recruitment process, with step-by-step information, encouraged further engagement.