Mornington Dental
The goal…
Get staff and external agencies
Who develop content
To produce written and visual communications that consistently reflect the Mornington Dental brand
By developing a working set of standards for voice, tone, and messaging across all channels.
The pearly-white challenge? To add some (literal) sparkle to a major rebranding project with specialist agency My Dental Marketing. With their client in a period of growth, it was critical that Mornington Peninsula Dental Clinic deliver consistent messaging that established its point of difference against existing and new competitors.
Without getting too flossophical, we defined a tone of voice that bridged the gap between the company’s organisational strategy and underlying values. A clear narrative, consistent messaging, and language that captured the core identity, values, and priorities of Mornington Dental played a key role in the organisational rebrand.