Love Beans
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The goal…
Get coffee drinkers
Who brew their own
To succumb to the allure of Love Beans’ specialist roasts
By playing on the concept of ‘love’ to develop truly seductive packaging content.
A distinct tone of voice was key to differentiating Love Beans within a competitive caffeine industry. While bold, tongue-in-cheek copy piqued interest, we used tone to articulate the identity of a brand confident in breaking boundaries with each new blend.