Kikada Lane
The Goal…
Get clients and staff
Who are part of, or considering becoming part of, Kikada Lane Dental Group
To understand what makes it uniquely and unapologetically different
By using human storytelling to humanise the business.
Human storytelling was key to a brand story that confidently articulates what makes Kikada Lane Dental Group so uncompromisingly unique.
To help readers connect, we developed a framework around a familiar narrative – rebirth. The Path to Kikada Lane goes simply beyond sharing what the brand does and how well it does it, telling the journey of why they do it and what they stand for.