Leonay Electrical
The goal…
Get landlords and residents
Who enjoyed a six degrees of Kvin Bacon relationship (ie neighbours of customers or clients of local Property Managers)
To engage with Leonay Electrical
By developing flyer content that entertained and encouraged action.
Headlines that subtly positioned Leonay Electrical as the protective superheroes of the everyday landlord.
A friendly howdy that may (or not) have made Rita at No 6 the pariah of the street.
And witty-while unpretentious copy that nurtured price-conscious consumers alongside strong Calls to Action enticing them over the line.
Adopting the brand voice across digital and print humanised Leonay Electrical to the external market. Internally, by ‘speaking to staff’, it transformed the efficacy of business documentation by bridging the gap between the requirements of compliance and the practical understanding and implementation of staff.